Running a successful email marketing campaign

Running a successful email marketing campaign

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term.  How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

Maximise holiday sales during the pandemic

Maximise holiday sales during the pandemic

This holiday season is not going to be like any other. Preparing for how your business will tackle the change ahead of time will help maximise sales.  Maintain a human and compassionate approach in all customer communications: This will make your customers feel more comfortable and be pleasantly different to the technology-based interactions they are…

First home super saver scheme

First home super saver scheme

The first home super saver (FHSS) allows individuals to save up for their first home in their super fund. The money saved in the super fund is taxed concessionally and therefore, individuals are able to save faster.  Individuals can make voluntary concessional (before-tax) or voluntary non-concessional (after-tax) contributions into their super fund. They can then…